Critical Optic is a boutique communications consultancy that blends proactive planning with real-time support to ensure that our clients can protect and enhance their image during critical moments. Established in 2014, our nimble team of 12 practitioners and support staff specialize in defending reputations and restoring trust through strategic planning and data-driven counsel across three practice areas: crisis communications, change management, and communications research. Contact us to find out how we can support your organization.